{"id":1314,"date":"2019-01-13T09:41:39","date_gmt":"2019-01-13T08:41:39","guid":{"rendered":"https:\/\/www.loretteetjasmin.com\/lorette-jasmin-a-parisian-fashion-story\/"},"modified":"2019-04-09T15:02:15","modified_gmt":"2019-04-09T13:02:15","slug":"lorette-jasmin-a-parisian-fashion-story","status":"publish","type":"post","link":"https:\/\/www.loretteetjasmin.com\/en\/lorette-jasmin-a-parisian-fashion-story\/","title":{"rendered":"Lorette & Jasmin : A Parisian Fashion Story"},"content":{"rendered":"

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Lifestyle | Fashion<\/h1>\n

Lorette et Jasmin : A Parisian Fashion Story<\/h2><\/h1><\/div>
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Lorette and Jasmin\u2019s story is quite an unusual journey. There was no indication that Lorette – who wasn\u2019t even known as Lorette back then – would one day be at the helm of a designer and vintage consignment boutique. Indeed, she started out as a food industry executive! But everything changed when Lorette moved into a new flat a few years ago. Seeing her drowning in a sea of clothes, her next-door neighbour told her about the local consignment shop, tucked away in a quiet street of Paris\u2019 16th arrondissement. \u201cPassy Puces\u201d, founded 40 years ago by Marie-H\u00e9l\u00e8ne Julien, had been a staple of that corner of Auteuil ever since.<\/p>\n

Located a stone\u2019s throw from the Apprentis d\u2019Auteuil, this consignment store was lucky to have an excellent network of consignors and trusted customers. Lorette became a frequent consignor herself, and befriended the owner in the process. So, when Marie-H\u00e9l\u00e8ne decided to sell her shop, she naturally approached Lorette, hoping that she would agree to take care her \u201cbaby\u201d. Though a little taken aback at first, Lorette was tempted by the unexpected offer, and she said yes, convinced that there was great promise in the vintage clothes she loved so much.<\/p>\n

The year was 2011. To make her mark on the consignment store, Lorette gave it a most uncommon name. Conveying ideas of freshness and perfume, the word \u201cjasmin\u201d is a nod to the nearby rue Jasmin, and to Lorette\u2019s soft spot for old-fashioned first names like Louisette or Colette. But Lorette it would be.<\/p>\n

\u201cLorette & Jasmin\u201d<\/strong>, the Parisian designer consignment boutique and vintage corner, was born. Lorette then launched her handbag rental service, which journalists were quick to baptise the \u201cfirst handbag bar in Paris\u201d.<\/p>\n<\/div><\/div><\/div>

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